Consumers Want Sustainably Grown Food, But Who Pays?

Field Work Podcast

Consumers Want Sustainably Grown Food, But Who Pays?

Consumers are demanding more sustainably grown food. So are big food companies. But how willing are they to offset the costs — and the risks — that farmers bear as they change up their practices? Zach and Mitchell talk with Jerry Lynch, the chief sustainability officer at General Mills, about supply chain incentives for growers.

Resources:

General Mills Regenerative Agriculture Initiative


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